From sexy rejected ads to promoting a new, unknown band, this year's Super Bowl ads are hotter than ever.
This year, perennial down to the wire, advertiser Go Daddy had another ad rejected because of content.
So, they will be showing a tamer version of the ad and directing the viewers to their site for the uncensored version.
The new ad for SunSilk shampoo from Unilever includes footage from iconic women.
This year's rejected ad titled Exposure features Go Daddy spokeswoman Danica Patrick as a sexy racecar driver.
Go Daddy is no stranger to controversial ads. It 2005 Super Bowl ad staring spokeswoman Candice Michelle was pulled by censors after the first showing.
The 2006 ad went through 14 revisions before making it to the game and the 2007 ad took 3 revisions before being approved.
Sexy, cutting edge ads have been very effective for Go Daddy.
The company has certainly scored big in the Super Bowl ad game, as it share of new domain names registered grew from 16 percent in 2005 to 42 percent in 2007.
Justin Timberlake Gets Blown Away in Pepsi Super Bowl Commercial
Another hot Super Bowl advertiser this year is Pepsi.
Pepsi is set to blow you away this year with Justin Timberlake.
Not only will this commercial blow you away, it does that and more to Justin.
So, watch out for this commercial.
Watch out, American Idol, Frito-Lay Super Bowl Challenge will feature an unsigned musical artist in a 60 second Music Video.
Doritos invited undiscovered musicians across the country to submit an audio and video performance of an original song that is inspired by the musician's passion and creativity based on his or her own bold or intense experiences.
Frito-Lay Super Bowl Challenge Super Bowl Commercial
The winning artist, determined by Internet voting, will be featured in a 60 music video during the Super Bowl.
With estimates of up to 90 million viewers, this will surely be the largest first time musical video preview ever.
In addition to having their "big break" on one of the world's largest stages, the winner will also receive a record deal with Interscope Geffen A&M Records.
With more and more commercials tied into the sponsoring company's web site; it will be interesting to see how may people go to the company's web after a commercial.
This year, you will be watching the Super Bowl and surfing the Internet too.
Just watch out for the pigeons in the FedEx Super Bowl commercial.
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