Once upon a time, it was the men's magazines that dominated the market for sexy, hot cover girl models.
Then in 1964, Sports Illustrated broke the cold doldrums between the ending of the football season and the beginning of baseball, with it now famous swimsuit issue.
The first issue featured Babette March on the cover.
Over the years such super models as Elle MacPherson (5 covers), Christie Brinkley (3 covers), Kathy Ireland (3 covers), Cheryl Tiegs (3 covers), Daniela Pestova (3 covers) have graced the annual SI Swimsuit cover photo.
From the hottest, sexy swimsuits and bikinis to just body painted on bikinis, the SI swimsuit supermodels managed their own mid winter thaw.
Today, more and more magazines are pushing the cover - in this case the cover photo, in their effort to attract attention.
And, what could be hotter, than a beautiful celebrity or super model posing in a sexy outfit, or as the case maybe, no outfit at all.
For what could be better to drive magazine buzz and sales than a sexy cover shot - both men and woman enjoy looking at a sexy, celebrity or super model on a magazine cover, just observe what magazines women are browsing through on the supermarket check out line.
You may not be able to tell a book by its cover, but magazine sales, especially newsstand and grocery store sales are driven by the magazine cover.
Just get a sexy celebrity or super model to pose provocatively on the magazine cover, video tape the photo shoot and plaster all the internet video tape sites with the video, than direct television and press coverage to the video and viola, you generate great buzz and worldwide media attention.
From Esquire February 2008 cover featuring Victoria's Secret hottest models Adriana Lima, Karolina Kurkova, Izabel Goulart and Selita Ebanks on the cover, to New York magazine Spring Fashion issue which featured Lindsay Lohan as Marilyn Monroe on the cover, the envelope on tantalizing cover art has been pushed to the limit.
Well, joining this sexy cover shot game is super hot and sexy Brazilian model Adriana Lima, who is bare except for some hair on the April 2008 cover of GQ.
Adriana, whose sexy curvy and hot hour glass figure, have sold countless amounts of Victoria Secret lingerie and Maybelline cosmetics, graces the April 2008 cover of GQ in the buff.
Except for some strategically placed palm leaves and hair, the cover bares all of Adriana.
In addition to the hot, sexy cover shot and photo spread, Adriana gives the readers a glimpse behind the Brazilian super model persona in the interview accompanying Adriana Lima photo spread.
To see more of the great photos of Adriana Lima by photographers Inez van Lamsweerde and Vinoodh Matadin be sure to visit the GQ photo page.
If you cannot see the video clip or photos in your E-mail or news reader, just go to Hot Magazine Covers.
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